You’ve entered the exciting world of selling online and the opportunities seem endless as you launch that new website and start promoting your amazing new store that is going to take over the world. Sometimes it happens and sometimes it doesn’t. The old saying “build it and they will come” really hits home as you start your e-commerce journey. The first thing you need to know that just like any other business it’s hard at first to get started, get your name out there and build a sales funnel. Being online is an accelerated version of any other business. The moment those sales don’t come rolling in as you expected there is a tendency to panic and start stressing about if you’ve done the right thing and why don’t people love your products. Your first step should always be to take a breath and calm down and then see if these 5 tips can help you sell more online.

Marketing Is Number 1

You need to market your business through multiple channels. If people can’t find you then they are unlikely to buy your products as they don’t know they exist. Simple marketing techniques include basic search engine optimisation and search engine marketing. Start off small and target your local areas rather than trying to take over the world. This way you can refine, test and optimise your strategies depending on the results. Social media is one of the most important channels for any e-commerce business and some simple Facebook and Twitter advertising allows you to go after your target demographic and refine your campaigns depending on sales and conversions. If you aren’t already thinking about re-targeted advertising you should be. Many studies show that many people don’t buy on the first visit so you constantly need to be in these peoples faces. Think about when you go to an e-commerce website and suddenly you start seeing that website everywhere you browse no matter what. The beauty of cookies allows people to target you through banner advertising if you have visited a specific website or even a specific product. What else can you do? Email marketing is the golden egg of online marketing and is one of the best techniques to convert visitors or previous purchasers. Make your emails fun, exciting, different and always give the consumer something to stand out from the crowd.

 

Integrate Your Website With Other Selling Channels

As your business is in the first stages of growth and your online marketing is kicking into gear you need some quick wins. The best and easiest way to do this is integrate your shop with already established marketplaces where people buy, sell and communicate. Not only can you sell some products but it can have a positive impact on your branding. Some marketplaces that you can integrate with directly from the backend of your website include Ebay & Amazon. You are now communicating with millions of visitors who are in the buying phase instantly.

Use Social Media To Sell

Your social media strategy should incorporate setting up a Facebook store to sell even more products. It’s simple and easy to get started and you can instantly start advertising and selling to your social media community. You can instantly attract sales from consumers who don’t want to leave the comfort of your Facebook page. There are a variety of third party plugins to achieve it and this should be something you need to start thinking about into the future.

Optimise For Mobile

If you’re website isn’t already optimised for viewing on mobile phones you need to do it. More and more consumers are now purchasing on their phones with mobile commerce one of the fastest growing segments of e-commerce. If you don’t optimise for mobile you are missing out on potential customers who are going to leave and go with one of your competitors. The easier you can make it for someone to buy from you the more sales you will make.

Conversions, Conversions, Conversions

It’s one thing to get people to visit your website and it’s another to get them to convert into sales. Some simple things you can do include impressive product photos that stand out from the crowd, detailed and informative product descriptions, multiple product images showing the varying views of the products and detailed video guides reviewing the product and how you use it. All these things can help you stand out in front of the competitor and convert that potential buyer into an actual buyer. You also need to optimise the  landing pages that people visit from Google or your Facebook and PPC advertising. Split test landing pages and track conversions to see how they are performing. Continue to review, enhance and improve your landing pages to convert visitors into sales.

Selling online isn’t easy so be prepared to put the work if you want it to be successful. We hope these 5 tips can help your business succeed and sell more online.

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