Social media is time consuming and it can sometimes be a little overwhelming too. The key to having a successful social media presence is to have a plan. This can be incorporated into your company’s marketing efforts, but however you choose to organise it, make sure you take the time to schedule posts and analyse the results afterwards.

To help you achieve these social media goals, we’ve compiled seven tools we recommend to help you get organised.


One of the best ways to organise your social media strategy is to set aside an hour each day to work on social media. This will involve not simply analysing your previous posts’ success but also scheduling new content. Hootsuite is a brilliant tool to help you schedule this content. You can organise the time you’d like your posts to go live, so that you can ensure they are being posted at times when you’re sure the most people will see them.

Hootsuite also lets you go back and check your click-throughs and provides you with other analytical information. It’s a free tool, but you can pay for extra features.


Sometimes it can be a challenge to keep on top of where your brand is mentioned online, as media monitoring is time consuming and it’s easy to miss something. Mention tracks information about your business and lets you know when your company is mentioned on social media or within blog posts or on websites.

These alerts are sent to you immediately, which makes Mention a better choice than its competitors such as Google Alerts, which often only lets you know about the mention of your company name 24 hours or so later.


Feedly allows you to track what other people are doing on social media. Why does this matter? For two reasons – you can keep abreast of what your competition is doing and also share other noteworthy content with your followers.

Your social media shouldn’t be all about you. ‘Social’ media is exactly that – social. You should aim to share someone else’s content for every three pieces of news about your business.

One of the best ways to keep tabs on other people’s contents is to use Feedly. Why? Because if you have more than ten websites that you’re trying to track, it can get hectic after a while. Feedly is a feed reader than helps you monitor these websites, publishing them in a feed that’s easy to read and user-friendly.

Buffer and Edgar

Buffer helps you to organise and schedule your social media posts over a number of platforms at times of the day that are most effective for you.

Edgar is another scheduling tool but it will continue to recycle your social media updates, reposting them so that the content doesn’t get missed. This is important because many times – especially with Twitter – your followers have to be online at the right moment otherwise they will miss what you have to say.

Having a successful social media strategy is all about creating an online community around what you do. helps you do this by managing your social media relationships with your connections. It’ll tell you who is retweeting, mentioning and favouriting your content to see which connections you have that are the most significant.

You can also use the social media tool to help you thank people for retweeting your content and interact with others who are living locally. There’s even an option to schedule your responses. will help you create a list of those businesses and people on Twitter that are mentioning your company too.


TweetReach can be used to tell you how far your tweets spread on Twitter. You can see how effective your tweets have been and who has clicked on them. It will help you analyse your social media campaigns and see how much of an impression your tweets have made.


After all these mentions about Twitter, you might be wondering what you should do to help analyse your other platforms, like Facebook. Well, AgoraPulse will help you manage your Facebook company page by analysing who is liking it.

It will rank your most engaging followers and give you recommendations on what you can do to improve your page. It’ll also allow you to customise quizzes and competitions to help you increase your number of likes. The statistics from your Facebook page are shown in real-time, which can be very helpful.

So there you have it – seven tools to help you become more proficient on social media. Do you have any to add?

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle