Most businesses are now using Facebook one way or another. It might be because everyone has told you need a Facebook page or you may find that it’s one of the best ways to communicate with your customers. No matter what you think of Facebook it’s important to have it, because if you don’t potential customers are on their way to one of your competitors instead of you. One of the best ways to think about unlocking the secrets of building your Facebook community is to view it from your own perspective as a user of social media. Ask yourself what strikes your interest, makes you want to like a page or click a link? Once you answer these questions you are part of the way to understanding how to use your Facebook page as a marketing tool for your business.

Use Visuals

With short attention spans and the amount of content people are fed everyday at the drop of the button or the swipe of a finger you need to create and post content that is visually engaging. You need to catch peoples attention and the best way to do it is with images and videos. People no longer take the time to read a Facebook post if it doesn’t include something visually stimulating especially if you are a business. When you want to get your message across include a graphic, image or video to accompany your text. The opportunity for people to share, like and comment on your post will increase. A simple trick you can use is to connect your instagram account to your Facebook page so all your images automatically show up on your Facebook feed as well.

Infographics are a great way to get your message across on Facebook or on your blog…

Design Your Page

One of the biggest mistakes people make with their business Facebook page is not giving it the edge to stand out when people visit. Simply adding a cover photo and profile photo will do wonders for your page. Try and update them regularly to coincide with special promotions or messages you want people to see. Giving your Facebook page that bit of polish is likely to encourage more likes and people to recommend and review your page. Also try to tie in the branding of your Facebook page with the design of your website and other social media accounts so you are delivering a consistent message. Also a perfect tool to use is the highlight post tool to make a post on your page bigger and as a headline for your page. Check out some of the 50 best brands on Facebook and see how you can do it as well.

Stop Promoting Yourself

It might seem like a stupid comment but ultimately you are going to do more harm than good if you constantly bombard people with self promotion. People always love specials and deals but they are also on social media to tune out and read something cool or watch a funny video. Share & like other peoples pages and information and send them out to your audience. You will increase engagement and find that people are more likely to share the content you post and in the process increasing your brand awareness. You don’t need to try and sell something with every post. You can then easily slip in promotions or links back to your own website and their impact will be greater. Remember what you want to see on social media & apply it to the industry you’re in and you will get better results.

Start Advertising

Facebook advertising can be a great way to boost likes and build your community of followers. Unfortunately you aren’t typically able to reach the audience you want to if you don’t advertise even just a little bit. The boost post tool can be great to increase the spread of a post that is performing well to be shown to friends of people who like your page. If people are seeing you alot they are likely to check out your page and see what you do and why it’s worth their while to like your page. That’s where exciting, interesting content and a well designed page come together.

Hopefully these simple tips can help you stand out on Facebook and outperform your competitors.

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle