Search Engine Marketing

Measurable pay per click campaigns that deliver traffic & conversions

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Performance Based

Our campaigns are optimised daily to ensure that your overall spend is managed and your click throughs & conversions trend up. We undertake extensive analysis on your business, competitors and potential keywords to develop a campaign that will deliver results. We have managed campaigns for small businesses all the way up to large corporates so talk to us today about how we can help you by implementing a paid digital marketing strategy.


The start of any campaign relies on understanding your business and it’s unique service proposition. How you differentiate yourself from your competitors is crucial when advertising on search engines. Keyword research & analysis is also critical at this stage.


Like many others if you’ve run an Adwords campaign before you’ve likely had mixed success. Daily optimisation, split testing & negative keywords are just a few things we do to get the best results possible. Your messaging & what customers land on is also critical.

Managed Vs Unmanaged

A managed Adwords campaign by Whitecrow Digital will help your business attract and convert visitors for keywords you want to target. Creating, managing and running an Adwords campaign is time consuming, difficult and requires a large amount of patience. Many business owners try and run campaigns but simply find they don’t get the results they are looking for. You can start off spending as little as $20 per day to sit in the top results on Google and begin driving targeted traffic to your website.

Split Testing

Split testing involves running two different sets of ads, analysing the results and dropping the underperforming ad. The idea is to get to a point where the headline & copy is optimised to a point where the click through to impression rate is being maximised. We do the same for landing pages as well.

Bid Management

Cost management and keyword bidding is a precise process that requires time and effort to deliver sustained results. We also set budgets for every campaign we manage so as a client you are aware of your overall spend. Optimising bids for relevant keywords is critical to get the best return and the right traffic.

What Is SEM?

Search engine marketing or pay per click (PPC) as it is commonly referred to is the process of running targeted ads on search engines based on keywords being searched. It’s a simple and effective way to increase visibility & drive traffic when your organic traffic and rankings are low.

One of the hardest parts of search engine marketing for business owners is creating a campaign that will deliver results. PPC should be an ongoing and fluid activity that changes in line with keyword results, competitors and budget. We have the skills, knowledge and experience to manage and run an effective campaign that will deliver results.

Are you looking for ways to attract new customers? Need a way to effectively measure results? Tired of your old marketing dollars not delivering like they used to? Looking to transform your e-commerce website? It’s important to understand that while Adwords may be easy to use for a novice you won’t get the results possible without an optimised campaign. You could be wasting precious dollars and visits to your website. We deliver search engine marketing campaigns for a range of clients of all different sizes and budgets. Talk to Whitecrow Digital today to see how we can help drive your results using paid techniques.

pay per click

Get to the top of Google instantly

Let us create and managed an optimised AdWords campaign that will deliver you to the top of Google targeting the right customers and keywords.