The dynamics of business and marketing have shifted quite dramatically over the last 10 to 15 years. The way we interact, consume and do business has changed. This change has created & been created by many new ventures that have disrupted the old & traditional ways things have been done. Can’t think of any? Here are just a few to get you thinking:

Google

Google has changed the way we find information. Rather than looking through books or consulting with someone who is an expert in their field we can type anything into a computer and find the answer to pretty much anything.

Uber

The way we move around has changed & shifted. The traditional methods of catching a bus, taxi or train has shifted to more personalised and on-demand transport.

E-Bay

With the introduction of E-bay so came with it the rise of online shopping and the buy and sell online marketplace. No longer do you need to have a garage sale or visit the local market. Just put your product up and start selling.

What This Means For Your Business

There are many more companies that have shifted the landscape of business and how your potential customers and actual customers consume information, services & products. What does this all mean to you? If you’re a business that has been operating for longer than 10 years or a new business to the market the impact of how people interact on a daily basis is going to have the same effect. The potential impact it can have may be greater if you’re a long standing business stuck in traditional ways of doing things. Flexibility & the ability to be dynamic as a business has become increasingly important as things now change so rapidly. So that’s where we get to the argument of where you should invest your marketing dollars. Let’s be clear from the start and identify that every single business is different and no one strategy is going to suit every business. What is important to see is that digital marketing has benefits that traditional marketing potentially can’t compete with.

Why Choose Digital Over Traditional?

It’s a question we get asked multiple times a week. Why should I do this when I’ve always done it like this? Why should I be doing digital marketing? What’s the benefit for my business? Our website isn’t that important to our business, so why would we do it?

We believe that every business should be doing some form of digital marketing whether it being optimising their website for conversions & implementing an inbound marketing strategy, working on an SEO campaign for keywords that are relevant to their business or running a paid Google advertising campaign. The opportunities are endless and the potential return for the business is vast due to the sheer number of consumers that are looking for them every day through digital channels even if they don’t think that it’s important. Some simple research into things people are searching for that are relevant to your business can be an eye opener.

Why Should I Do It Though?

Ultimately for every business it comes down to justifying the cost vs return when any type of marketing campaign is implemented. How many people can I get to see what I do and how many of those can I convert into real paying customers? The problem with many traditional marketing activities (not all of them) is the inability for you as the business owner to understand your real return on investment, how effective your marketing activity is and what results it can deliver for your business. With digital marketing whether it be SEO, Social Media, Content or Adwords you have the ability to measure, review and improve. It’s not just a nice to have, it’s a must have. To better understand how you can acquire more customers you need to know how much it costs you to get one, what you’re willing to spend to acquire a customer and how you can continually improve your return on investment. Digital marketing gives you that opportunity and it is something you should take advantage of. Always take the time to thoroughly assess traditional vs digital channels and make sure you talk to a digital marketing agency that understands the importance of conversion tracking, reporting and return on investment monitoring.

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle