At the start of the new year many clients we talk to are interested in reviewing their social media strategies and what they can do to generate more from the seemingly hundreds or even thousands of customers at their doorstep. Firstly, it’s not easy to generate results from social media. It typically takes either an investment of time or money & usually it’s both. To get you started here are some simple tips we use that you can implement easily:
Optimise Your Social Media Profiles
It’s seems really obvious that all your contact information should be up to date including your branding and cover images, however it’s often overlooked. Having the most critical up to date information on your social media accounts including your phone number, website & email address is important. Why? Facebook as an example is now becoming one of the biggest search engines due to the sheer amount of information that is generated daily. If someone is searching for you they will either go to Google or Facebook. If your information is incorrect they will move onto the next business.
Pay To Play
Don’t expect to cut through to your targeted audience without some promotion. This could be as simple as a follower engagement campaign on Twitter or a Facebook likes campaign. This organically increases the reach of your posts and also will increase your number of likes and followers. Just make sure you are clear on who your desired audience is, what their interests are and what their key demographics are. You don’t need to spend a fortune. You can achieve some basic results spending $50 per month.
One of the biggest reasons people on social media interact with a brand or service is that they deliver consistent content that is timely. What this means is that if someone likes your page and they interact with you regularly they know what they are getting and when. This is why it’s important that you focus on your tone, messaging, posting times and content regularly. If you plan and stay consistent your levels of engagement with people who are genuinely interested in what you do will increase.
Focus On Value & Not What You Do
The days of simply posting “we are good at this and we are good at that” doesn’t work anymore. Think about what you engage with on social media. Try and implement this into your business and the posts you create. How can you create value for your audience? This means sharing other peoples content as well as your own. Delivering value over self promotion will deliver greater results.
If you provide a great service encourage your customers to review you on Facebook. While you can tell people all day about how good you are the impact of seeing other people giving you positive reviews is far greater.
Plan, Schedule & Promote Your Posts
Most business owners are time poor and struggle to stick with social media long term. They don’t believe the results are worth the effort. It’s important that you pick the right channels to target and it’s also important to stick with it long term and invest. Developing a consistent posting plan and scheduling your content can save you hours of time and worry. Tools like Hootsuite or Buffer can help you schedule, monitor and evaluate your social media posts and audience.