Sometimes the hardest part of any kind of online presence or growth strategy for your website is not only getting traffic but also how you convert that traffic to do something once they visit. People have short attention spans these days with the rise of social media so if you instantly don’t have what they need they will be gone before you can get your best sales pitch out of the bag. First impressions count and your website should be a reflection of your business profile and brand. Ultimately your website should be an extension of your broad marketing plan and the centre of your digital strategy. With these three simple techniques you will learn how you can increase conversions on your website.

Create Goals & Measure Results

Typically businesses and small business owners don’t have much of a plan after they’ve launched their website. Time can also play a huge part as the owner of the business you are usually juggling multiple hats at once to keep your business operating smoothly. One of the simplest things you can do is develop some goals for your website & track your results. Not only will this give you an understanding of how your website is performing but it will enable you to look at ways to improve your content, images, design and flow of your website. Some simple ways you could achieve this:

  • Every time you or a sales persons receives a direct call ask where they heard about you from e.g. was it your website? Dig deeper and find out how they got to your website. Keep track of each phone call as you may start to see a pattern as to how people are finding you. If something is working invest money into it and track the return on investment. It may be that people are finding you through social media, Google search results or paid advertising. If you can find a cost vs return that is profitable for your business on a strategy that is working it makes sense to invest time and money into it.
  • Use Google Analytics. It’s free and is a useful tool to find out where your website traffic is coming from, how long they are staying and what pages on your website they are visiting. This will arm you with information around what potential customers are doing and why they are or aren’t converting

First Impressions Count

How people perceive your business and can have a lasting impact in the mind of a person making a purchasing decision. Some simple things you can do to ensure you won’t miss out on those potential customers:

  • Make your website mobile friendly. Over 50% of people today use their phone to browse services and buy products. If you aren’t mobile friendly you are missing out on a huge chunk of potential customers
  • Make your website fast. Speed is one of the most critical factors in converting visitors and it also helps your search engine rankings
  • Analyse your competitors and always try to improve upon what they are doing

What’s In It For Me?

There is so much information online today you need to be telling your potential customers what’s in it for them. You need to translate your sales pitch and marketing onto your website to translate what you do and to engage visitors. Some simple ways you can do this include:

  • Create consistent calls to action throughout your website that asks/tells customers what to do – e.g. call you, email you, buy this
  • Develop landing pages that create a funnel from your calls to action. Simple landing pages that deliver a concise message and offer the customer something in return are a perfect example. You can then easily track who visits and when they convert.

Some of our favourite landing pages include:

Unbounce – It’s pretty obvious they should have a good landing page as that’s what they do, however this is the prime example of what you should show on a landing page and how you should structure it. Tell them what you do, sell the benefits and back it up with evidence. If you can offer something that is also a bonus as well.

WebDAM – Straight to the point and asks for your information above the fold

Basecamp – The simplicity is what makes it so good and goes to show you don’t need to go overboard to capture peoples attention

Useful Tools

Increasing conversions is a continual process that requires effort and a clear cut strategy to track results and improve. Here are some useful tools that may help:

Optimizepress

Google Analytics

Hootsuite

 

Related Tags: Social Media Marketing Newcastle | Website Design Newcastle