One of the best resources you have available to market to existing and potential customers is email. Done effectively this channel can improve customer retention, increase customer acquisition and boost your in-store and online sales. The hard part is knowing how and when to market to your list of customers. We’re experienced with email marketing design, development and optimisation to ensure you are getting the most out of your email lists.
List building is the first step in developing an email campaign that results in leads and engagement. If you’re generating the wrong type of person opting in initially it’s likely you will struggle to build a campaign that will be effective in the long term. Plan your acquisition & know your list so your emails can be successful.
As you are building your email database and you start to learn more and more about what each person in your list responds to you should start to segment it. This will allow you to develop more refined and targeted content that is specific to their needs. Segmentation should be matched off with useful content to solve problems.