If you run a small business you’re constantly looking for ways to get an advantage over your competitors and improve your return on your marketing spend. One of the easiest ways to do this is through digital marketing. It’s not an easy road though.

You need to be committed to strategies that deliver your business not only traffic but the right type of traffic. There are a few tools your business can use to automate some of your marketing tasks if you are looking to save time and handle some of your digital promotion in-house.

Schedule your social media

Everyone loves social media. If you’re a business it can be a difficult task to continually remember to engage with your audience and send out relevant and timely content. The best thing you can do with social media is to remain consistent with what you post and when you post.

If you post something every couple of months your engagement with your audience will be low and they won’t know when to expect your posts.

You can overcome this by simply scheduling your social media posts in advance. Using a tool like Hootsuite or Buffer allows you to plan and schedule your social media posts in advance. You can then focus your time on additional social media tasks focused on boosting engagement.

Track your website traffic

One thing you should know is how much website traffic you are generating and where it is coming from. It’s not enough to just think your digital marketing is working. You need to be able to use real data to drive your decision making. Analytics, graphs and reports aren’t for everyone and sometimes it can be difficult to work through what the data means. The easiest thing to do is to hire a freelancer that can interpret your reports on a monthly basis and give you a breakdown on the stats.

It doesn’t have to be detailed reporting. Just a simple overview of where your traffic is coming from can help you make better decisions.

Automate some display re-marketing

Do you ever get the feeling you are being followed? You are browsing the internet one day and you stumble across a website and then all of the sudden you see it everywhere. It’s not magic and no this website isn’t suddenly the most popular thing online. Everytime you visit a website they can track your visits with cookies. These websites can then target you with subtle and relevant advertising to try and drive you back to perform an action.

As a small business this is something you can do easily as well. The best thing is you don’t need a huge budget and you can also manage it yourself if you want to. A simple and effective tool you can use to achieve this kind of re-targeting is AdRoll.

Create engaging content easily

Do you ever struggle to come up with easy to read and useful content. Don’t struggle with the daily grind of trying to find the time to write your own content. You can use a freelance network through Upwork to write your content. Another simple tool is Copify that allows you to send out requests for copy and receive back a well written article that you can post on your website or send to your clients.

Do it yourself email marketing

Having a list of customers and potential customers in one location allows you to easily send them information, offers and drive engagement easily and at low cost. If you are still sending emails manually via your own email you need to stop now. When sending emails do you ever sit there and wonder who opened it, did they read it and did they click on any links. By using an email service like Mailchimp or Aweber you can easily send bulk emails to different groups and get important stats on who opens your email and what they do once they open it. It might make that next phone call to a prospect that little bit easier.

We hope some of these tools can help you kick start your digital marketing. If you need some help from the experts give us a call.

Related Tags: Digital Marketing Newcastle