How Do You Know When It's Time To Redesign Your Website?

If you are like most business owners you are struggling with spreading your time between generating new sales, managing employees, looking after existing customers and being the master of many hats. Your website usually falls to the back of the pile of things on your to do list. Many businesses usually know that their website needs a makeover or new functionality but they don't know when the right time to do it is. Your website is one of your best marketing tools and the rapid pace at which things change online means that your website can become outdated very quickly. Here are some sure fire things that are an indication that it is time to build and design that new website.

Your Customers Keep Telling You?

How many times do you have a customer come in or call you on the phone and say I couldn't find anything on your website. Do you do this or sell this? Imagine how many customers aren't calling you and just go to a competitor that has the information on their website. A redesign isn't just about the way your website looks. It's also about functionality & content. These two things are just as important to potential visitors as how your website looks. You may even have customers telling you that they don't like your website or they find it difficult to use. If your customers are telling you this then you should listen and start researching how you can make your website better.

Your Website Isn't Mobile Friendly

We always stress the importance of having a mobile friendly website. Why? Because more and more customers are now using mobile to search for products and services. This means that if your website isn't optimised for mobile and easy for customers to use they will simply close your website and move onto one of your competitors. Google is also making responsive/mobile friendly design a factor for mobile rankings. If you're website isn't mobile friendly your Google rankings will suffer on mobile devices. Not only can you improve or sustain your mobile rankings but your customers will also thank you for providing a functional website that is easy to use. Your opportunity to convert visitors into sales and enquiries will increase.

Your Brand Doesn't Match Your Website

Many businesses continually evolve their brand over time which includes updating their logo, merchandise, print and media advertising. They often forget that their website is an important cog in their overall marketing plan. If your website doesn't match your branding you may confuse potential customers and create a disconnect between your physical and online marketing. Make sure that if you are advertising anywhere that your website is aligned with your brand because the first thing people will do when they see an advertisement is Google your business name and check out your website. Don't lose potential business because your website isn't up to scratch.

Opportunity

Depending on the type of business you run there are multiple opportunities to take advantage of being online and using your website as the vehicle to drive new business. You may be a retail outlet that can easily expand into the world of e-commerce by upgrading your website. You may be the top source of information in your industry and by creating a blog you can drive new traffic and customers. You may want to automate access to downloadable forms & content for existing customers. The list goes on for the potential reasons you can take advantage of a new website.

Remember, redesigning your website doesn't only have to be about upgrading the way your website looks. There are multiple reasons why you should upgrade your website regularly to stay up to date with current trends and maintain a strong impression on your existing and potential customers.

Related Tags: Web Developer Newcastle | Website Design Newcastle


Five Must Have Wordpress Plugins

There are thousands and thousands of Wordpress plugins available to supercharge your website, but what are some of the best and what should you be using on your website? Depending on your business and what you want to achieve with your website you will find a plugin to do pretty much anything. Taking into account the vast majority of Wordpress websites being used today these are our must have plugins for everyone. Let's get started with our first plugin.

Akismet

If you are familiar with Wordpress you will know about those pesky spam comments that appear on your pages and posts. How do you get rid of them? It's not easy and there are many tricks spammers use to get links, comments and potential malware onto your website. You don't want to get rid of comments completely as it is a good way to encourage community on your site and interact with your potential audience. That's why we recommend using Akismet. This plugin automatically filters comments on posts and pages directly into the spam section in your comments. Avoid a build up of annoying comments that are clogging up your database by using Akismet. All you then need to do is regularly login to your Wordpress dashboard and empty your spam folder. It's that easy. A simple way to keep your Wordpress website spam free and running at it's optimal level.

Woocommerce

Ever wanted to turn your website into a functioning e-commerce store at the click of a button? Well you can easily with Woocommerce. It is important to note that if your Wordpress theme or website isn't compatible with Woocommerce it will need slight code modifications to ensure everything runs correctly. Woocommerce now powers close to 18% of all e-commerce websites on the web and is a stable solution for small, medium and large sized e-commerce stores with inventory integration, shipping, coupons, ordering and reports. It's easy to use, manage and integrates straight into your Wordpress website. What's not to love!

W3 Total Cache

Need to improve the speed and responsiveness of your website? The perfect solution for the majority of websites is to take advantage of caching and minimising css & javascript files. This can give you that much needed performance boost to convert your potential visitors. While W3 Total Cache can be difficult to configure for a novice there are dedicated support options and the use of the plugin is highly recommended because everyone loves a fast, speedy website.

Google Analytics +

You have a website, however are you tracking the people who visit, how long they spend on your site and when they leave. You can see all of that and more in your Wordpress dashboard with engaging visual displays to track your visits and website growth. Any good online strategy will monitor visits and conversions to refine and improve. Make it easy for yourself and integrate it all into your Wordpress backend with this Google Analytics plugin.

Contact Form 7

Contact Form 7 is one of the best free contact form plugins available for your Wordpress website. It allows you to easily create multiple field forms and embed them directly onto your website. Using contact forms you increase your chances of converting potential visitors to customers or enquiries. Contact Form 7 makes the job a whole lot easier.

There you have it! Our list of five must have Wordpress plugins. We'd love to hear about some plugins you can't live without.

Related Tags: Digital Marketing NewcastleWebsite Design Newcastle