How Your Business Can Stand Out On Instagram

Instagram is an ideal social media channel for businesses who want to create brand awareness. But the platform is about more than just simply sharing lovely looking pictures of your products. If it’s done right, Instagram can be an incredibly powerful marketing tool that will help your business grow sales and establish a stronger market presence. Do it wrong though, and Instagram can create a pretty bleak picture for businesses. There are all kinds of Instagram gurus, tips and tricks out there, but the fundamentals of getting this social media channel right are actually pretty straightforward. So, to help you on the road to Instagram domination, we’ve got four helpful tips to make your picture posts perfect:

1. Post regularly

The main thing to remember is that Instagram is supposed to be interactive. It’s not just a storybook of nice-looking pictures sitting on a shelf. If you want people to actively follow your business’ Instagram account, it’s vital that you regularly post good quality content. There is a wide variety of opinion on what frequency is best for posting. That really comes down to the nature of your business and the kind of message you want to send. That said, once an hour is probably too much, and once a day is probably too little. You want to give your Instagram followers something to look at and talk about at good intervals without annoying them by bombarding their feeds. There is an art to Instagram posting and it will take trial and error to get the frequency just right for your business. Just make sure you post regularly to keep the audience engaged.

2. Post with a purpose

The number one turn off for Instagram users is poor quality content: blurry images, spelling mistakes, etc. Perhaps the biggest complaint against Instagram marketers is when their posts have no relevance to people viewing them. That’s why it’s important to think beyond just posting to Instagram for brand recognition. For example, a car manufacturer that simply puts up beautiful pictures of their vehicles will have less impact than if it ran an Instagram drive encouraging people to share photos of their own rides, creating an interactive, engaging experience around the joy of driving that brand of car. Everything your business places on Instagram should have a purpose, whether it’s asking questions, highlighting a fact or calling for action. Remember, social media thrives on interaction. Posting just for the sake of it will get you nowhere.

3. Think of Instagram as a “mini-blog”

They say a picture is worth a thousand words, but Instagram allows a limited amount of text to accompany each image – don’t waste it! While it’s important to have hash tags and other key pieces of information in the text section, there is also the opportunity to tell a story that accompanies the picture, giving it context and enhancing understanding. Sometimes the text can be better than the picture! The right writing, with a bit of humour if appropriate, can do wonders for your interaction. Use the text allowance to pose questions and encourage audience response. If you have a blog, link it to the text and use the Instagram post as a gateway. The text should drive interaction, creating purpose for the post.

4. Have an Instagram plan

Above all, your business’ marketing efforts on Instagram must be co-ordinated with a plan. A scattergun approach will see irregular posting of varied, disparate material that does not have an obvious point. This will annoy your regular Instagram followers and discourage others from joining. By drawing up a plan you will have more control on what you have decided to say, how you are going to do it and what key metric you can identify to measure its effectiveness. You can create a mix of image posts, infographics, competitions and even quotes for sharing that are all planned out, sharing a common thread. A plan for Instagram will allow you to see what works and what doesn’t and make the right kinds of changes to your strategy. Remember, there is an art to getting Instagram, and by having a blueprint, you will have much more success in using the dynamic social media marketing channel to its fullest potential.

Related Tags: Digital Marketing Newcastle | Social Media Marketing Newcastle


4 Ways To Create The Perfect Landing Page

Website design is a tricky thing to get right. There are so many people out there with different tastes, views and preferences as to what they feel looks good and conveys their brand or business in the best possible way. Ultimately, whatever you use your website for should dictate your structure & design. Your goal may be to inform your existing customer base or it may be to attract and convert new customers or it may be an avenue for you to sell more products. When designing your website you should always segment components of your site into specific landing page styles. This is important no matter the strategy behind your overall website. There are a few reasons for this which include:

  1. It gives you a place to funnel customers to from the important pages on your website
  2. You need something that allows you to monitor how your visitors are interacting with your messaging, tone and voice
  3. It helps you convert more visitors

Here are 4 simple ways you can attempt to create an amazing landing page & convert more of your website traffic into customers.

Think about the psychology behind your customers

Now this isn't as in-depth as the title would lead you to believe. It's important to know what motivates people to fill in forms, buy products or engage with a service. Why? Because as a business you can do as much as possible on your landing page to optimise for these psychological motivations. It may be a particular colour or the number of fields in your form or the type of imagery you use. Understanding why people will undertake an action and for what reasons can help you create a page that speaks to them before they hear what you have to say. One of the most overlooked things you can do is talk to your existing customers. Why do they buy from you? Are you trustworthy? Are you a leader in your field? Are you're prices the best? Remember it is harder to convey trust and authenticity online than in person so try to find the niche pockets that help you separate yourselves from the competitors and get your customers to use your products and services.

Once you know what drives existing customers to engage with your business you can then incorporate that into your landing page. It may be an explainer video, customer testimonials or a particular product or service that solves a problem. Whatever it is make sure you highlight it and refer to it throughout your messaging.

Design is important, however split testing is critical

Design can always be improved but how can it be improved? Not by asking your friend down the road what he thinks of it. You need actual data to validate your assumptions behind why a particular style or message is or isn't working. You may think it looks great but is the customer getting the message or is it engaging them to do something? The best way to achieve this is by split testing the pages your customers land on where you want them to take an action. A simple example is where you want someone to fill out a form on your website. Run two pages and send different traffic to each. Which one performs better over the timeframe? Optimise and improve the top performing page and drop the underperforming page. Repeat over and over to try to continually improve your conversion rates. Your competitors are continually working on ways to get business from you. This is a simple way to maintain your competitive edge.

Highlight your previous customer interactions

People often overlook the value of a really good testimonial. One of the best ways businesses can grow organically is through word of mouth and referrals. As a business owner use this to your advantage. While something you say may have zero impact on someone viewing your website the same view expressed by a customer will hold much more weight. Why? Because this visitor sees the customer as their equal. They can put themselves in that persons shoes and it makes them feel as though they could potentially replicate the experience by engaging you.

Make your visitors feel something

Use emotive language on your landing page, sell what you do and make them feel as though they are missing out on something if they don't make an enquiry or buy your product. Simple ways you see this done includes:

  1. Asking people to enquire and then if you meet the criteria you can be a client. This puts the power back into the hands of the business and makes the consumer feel that they must take action
  2. Giving away something for free. This makes a visitor feel as though they could gain something by engaging with you
  3. Asking people to share content. Your offering may be so good that people feel the need to share in their social circles what you do

These are 4 simple things you can combine to create the perfect landing page. Remember that the best way to get there is:

  1. Know your customer
  2. Continually refine and improve
  3. Backup everything you say with customer re-reinforcement
  4. Make your customers feel something when they land on your website - Am I missing out? Does this solve my problem?

We'd love to hear any tips you have. Feel free to comment below

Related Tags: Website Design Newcastle | Whitecrow Digital


5 ways you can boost your conversions when advertising on social media

Advertising on social media has many benefits. It's relatively inexpensive in terms of a cost per click in comparison to other paid marketing digital channels. It also allows you to easily target and access specific demographics to ensure you are targeting those people who will be most interested in your services and products. The main drawbacks of advertising on social media are:

  1. It's much harder to cut through the noise on social media and deliver your message to your targeted audience. With the abundance of information available through social media the line between a successful and unsuccessful campaign is thin.
  2. Deciding on what channel to use can confuse many businesses
  3. The do it yourself capabilities available to businesses to advertise make it attractive but also harder for non specialists to deliver results

This makes it much more difficult for businesses to be successful when advertising their products and services. With that in mind here are 5 simple ways you can attempt to boost conversions when advertising on social media. No matter what channel you use whether it be Facebook, Twitter or Linkedin the principles should be able to be applied to all.

Increase engagement on your page first

It's a common mistake many businesses make when they decide to dip their toes into the social media advertising market and can affect your conversion results. Failing to increase engagement on your own page means that your credibility can be damaged by a prospective customer. Typically before a person clicks on your promoted link they will view your profile. If your page is incomplete or you haven't posted anything to your social timeline in the past 6 months it's unlikely that this person is going to view your business as a credible authority in the product or service you're promoting. Focus on optimising your social media profile first. This includes:

  • Ensuring your page is completed, which includes contact details, profile photo and cover photo
  • Encourage your existing customers to post testimonials to your social profiles
  • Post content regularly and promote it to your audience or an audience that is interested
  • Run a simple follower growth campaign to increase your likes, followers and engaged users

All of these things will contribute weight to your advertising message and ensure that any person that clicks on your page prior to clicking on your ad will view your business as trustworthy.

Pin content similar to your ad to the top of your social timeline

As we mentioned above many people are simply going to click on your page before they click on the link you're business is promoting. If they browse through your information and check out your posts it can be a regular occurrence where this person has no way to get back to the advertisement you were promoting. If you're on Facebook & Twitter you can easily pin an important post to the top of your page. To double your reach you can also promote this post.

Make sure it is related to your ad and provides a simple way for people to find the link to the content you were promoting. It's a simple way you can boost conversion rates on people who have just recently liked your page or clicked on your profile.

Get your ads professionally created and split test them

Your ads contribute to attracting potential customers, but they are critical in attracting the right type of customer. Segmenting your targeting to specific locations and demographics on social media is relatively simple, however crafting the perfect ad is a bit more difficult. Having an advertisement that speaks to your core audience and drives them to an action is a lot harder than it seems. Split testing ads and reviewing their performance becomes critical as you start to spend more and more on social advertising. Changing a word, phrase or image can change click through rates dramatically, which in turn will affect your overall conversion rates.

An easy way to understand how you can create perfect advertisements is to view your own social feeds and have a look at some of the ads targeted at you by larger brands and businesses. What speaks to you and how does it drive you towards an action? Think about how you can create a similar feel when crafting your ads and remember no advertisement is ever perfect. It can always be refined and improved.

Landing pages are key to your advertising strategy

Landing pages are so important to any advertising strategy and they become especially critical when promoting your business on social media. We touched on the overload of information that people are presented in this day in age and this is emphasised through social media. Once you get someone's attention and they click on your ad the hard work starts to begin. You now need to convert that interest into an enquiry or sale.

Most of the time many businesses will simply link their ad to the homepage of their website, which most of the time has nothing to do with what was being promoted on social media. If you're homepage doesn't have a clear call to action or provide detailed information on what you were promoting it's more than likely that you are going to lose interest very quickly once the visitor arrives.

A landing page on the other hand should be succinct, to the point and should drive the visitor to undertake an action to either enquire, buy or call. Make sure you include relevant information, provide value to the visitor and drive them to do something. Just like you split test ads you should do the same with your landing pages. Tweak text, form fields and calls to action over time and review the results with a view to improve your conversion rates.

Offer value with your social ads

The one thing we know about social media is that people are on there to be informed, educated and entertained. Dry, boring and stagnant advertising isn't going to cut it these days and you need to think of innovative ways to differentiate yourself from the competitors. Think of going the long route to driving customers, engagement and sales. A couple of examples include:

  • Advertise an e-book download of valuable and useful information to your targeted audience. Drive a social ad to download a free guide and link it to your email marketing database for further re-marketing. If you provide value a customer will view you as credible and trustworthy. The likelihood they will engage with your products and services is likely to increase. Make sure you track conversions like downloads as a micro-conversion as it helps you understand your complete advertising statistics. A macro-conversion would be an enquiry or sale. Also, when a customer is downloading an e-book give them the opportunity to make an enquiry at the same time.
  • Run a webinar - deliver your informative content in a useful webinar for an interested in audience. As above you can collect e-mail address, build connections and increase your credibility in the eyes of potential customers.

We hope these simple tips will help you boost your conversions when advertising on social media. If you're looking for expert help contact us at Whitecrow Digital to see how we can deliver crafted social media advertising plans for small, medium and large businesses.

Related Tags: Social Media Marketing Newcastle


The Basics of Powerful Content Marketing

If you ever watch Masterchef or other such programmes, you’ll often notice contestants trying to match flavours to create an outstanding dish. With content marketing, it’s vital to use both ingredients to craft a superb finished product. Many businesses, when creating a web presence, focus on the content and what it has to achieve. This may then end up as a ‘content rich but readability poor’ concoction, and simply fail to effectively market that business and its products or services.

Let’s examine the key stages that will allow the creation and use of effective content marketing strategies. Before we start, we should remember that strategy is key to whatever you do. Developing a content marketing strategy covers key areas such as subjects and the types of content to use for different platforms. Through all of this, one key is vital: to quickly engage with your website visitors, tell them what they need to know, and then drive them onwards to take whatever action you wish them to.

Think like a customer

Many people, when creating their online content, do so from the point of a business insider. This is natural as they have the knowledge base to do so. However, the danger then is that the content talks about that organisation and its products and services from a ‘proud insider’ point of view. It talks about what the creator thinks is important and how the writer sees the business.

However, when an online search is being conducted, the person doing so is seeking out the solution to a problem they have, or a source to meet a need or fulfil a want. What the product or service offers is then judged through that filter. Understanding this, you can start to analyse the words and phrases they will use in their search. With this information gained, it is then much easier to write content which will achieve your search engine optimisation & business objectives.

Truly understand these customers

To create effective content, you want to build up as detailed a picture of your key customer base or buyer group as possible. If you do this, you can then create content that not only achieves the previous point, but also talks to them in a way they welcome, appreciate, and are comfortable with. You can understand what they don’t want as much as what they do.

Examples of this are easily found. Businesses often fill their web content with the jargon of their business, written by those who don’t appreciate that potential customers frequently have a level of expertise and understanding that is nowhere near that of the business itself. Often, such terminology might have to be included if it’s part of a valid description; if so, add a simple explanation.

Some customers will already be knowledgeable but that’s okay. They can skim read the simpler copy, and still find exactly what they want in the content. In a way, what you are often trying to do is turn the inexpert visitor into a smarter customer!

Craft your copy like a journalist, editor, and designer

Suppose you are writing 600 words of copy for a specific web page. It’s useful to write more and then edit it down into a sharper finish. Equally, don’t put artificial limits on the amount of content you write. Unlike print articles where there is often a finite space to be filled, web content allows you to be much more flexible.

If this is the craft of the journalist and then editor, the final work is as a designer. There must be a keen visual element, no matter the amount of content. Make sure it is presented in short, sharp paragraphs, perhaps using bullet points, and uses images that add to the story. If you accomplish this, the initial impression a searcher finds on arrival is of a site with plenty to say, but one that is easy to read and comprehend.

Remember it’s about the bottom line

Creating compelling content can be a joy, or sometimes a chore (and reading copy on a website, you can often quickly work out which it was). However, it can only ever be successful by its impact on the bottom line of any business. Content marketing needs to be a fluid resource of your business. It’s important, therefore, to use analytic processes to gauge its effectiveness in creating traffic and heightening engagement.

Thus you should amend it as necessary and change it as you need to. This might be for seasonal events or promotions, for new products or services, and through the answering of customer queries. This also applies for the different platforms you might use, including your own website, blog, social media and the like. The same principles also apply to any content marketing in print.

Through all of this, remember that its key task is always to effectively market your organisation and its products and services to those potential – and returning – customers who are currently in the market for what you have to offer. This is how it should always be judged.

Related Tags: Digital Marketing Newcastle | Web Developer Newcastle


8 Ways To Create Content For Social Media

Social media is one of the best channels available online to reach your customers and attract new ones. Unfortunately it's also one of the most clogged, with a huge amount of information uploaded and distributed everyday. One of the biggest challenges with any social media strategy is finding a way to cut through and reach the audience that will benefit most from the information you are sharing and discussing. Businesses will regularly have difficulties coming up with ideas for content that will connect with their audience and increase engagement. Before you start thinking about the type of content you're going to create you should be aware that each social media channel is different so the content you create should be adapted to maximise it's effectiveness on each platform. Something you post on Facebook may need to be changed slightly before you post it on Twitter. The easiest and best way to manage this is to schedule your content through a platform like Hootsuite or Buffer. Let's get started on some simple ways you can create a consistent flow of unique and engaging content on your social channels.

Share other people's content

It's the simplest and easiest way to fill the gaps in your social media strategy and it's often the most overlooked. There is so much content out there that we almost have content overload. Search and follow those brands or companies that share information relevant to your industry or niche. Use their content and promote it on your social media channels as a way to engage and inform your audience. Remember people aren't on social media to buy or use a service. That comes as a by product of engagement. If you are providing useful and relevant information even if it doesn't come from you directly you will find that potential customers will engage with your business.

Top Tip: Search blogs, twitter profiles, hashtags and trends on Facebook to find content that will be relevant to your followers and will add value

Use your blog content - over and over again

Remember that social media presents a lot of information to people every single day. Just because you've posted a link and a caption to one of your pieces of content it doesn't mean that every single follower you have has seen it and read it. Keep spreading your content on a regular cycle. Use different headlines and images & some simple URL tracking can help you identify how things written differently can result in different levels of engagement. Mixing your content up with different keywords, headings and images can also help with your search engine optimisation.

Same content, done differently

It's also one of the most overlooked ways to increase engagement with your content on social media. If you've written a really good blog post that has got a bit of traction with views and shares you may want to restructure what you've written into a video, podcast or webinar. You can easily distribute this content that is effectively the same as your blog post with minimal effort. You may find that on different channels a video or a podcast may perform better and yield different levels of engagement.

Images

What is the best way to increase engagement on social media? Increase your use of visuals. You can even replace content you would of shared with an image and a caption. It differentiates your content and gives your customers new ways of engaging with you. Visuals are more likely to get shared and once shared will have a greater impact than text. A simple way to craft this content is by using Canva to create easy to post professional designs with your content.

Quotes, fun facts and other useful information

Quotes, motivational information and fun facts backed with strong visuals will always outperform boring promotional posts or selling. Mix your social feed up with something light and unrelated to your actual business. People want to have fun on social media and you can help. Some easy places to find this content include brainy quotes, Google images and Pinterest.

Create an e-book

E-books are a great thing to promote on social media and can be used effectively to drive leads with a free download. Use your knowledge and find a niche topic in your industry that will prove useful for your audience. You can also easily package up your blog posts into an easy to download book to reduce the amount of time and effort you have to put in to creating it. You can use outsourced help through a platform like Fivver to design the cover and put together the book as an easy download. You then have a piece of content you can regularly promote and distribute to your audience and a channel to generate leads.

Engage while you're on social media

Share, like and comment as your business while on social media. It's not only an easy way to creating relevant content through your social profiles, it also increases your brand visibility and enables you to engage directly with potential customers, competitors, brand influencers and your actual customers. Make sure you spend just as much time on social media talking to your audience as you do promoting and sharing content through your own profiles.

 Do reviews

Reviews are a great way to create content for your website and your social media profiles. They can be product reviews, location reviews or service reviews. Pretty much any business can create a set of reviews that may be useful for an audience or customer. Reviewing a service or product can be a great way to increase engagement on something you are trying to promote or sell without actively engaging in shameless self promotion. Remember to make the review unique, fun and create it across different channels so you have multiple ways to share it on social media.

Social media is a great tool for spreading and sharing content. We hope these simple tips will make it a bit easier to create and share interesting and engaging information on your social media channels. Who knows you may be able to increase your followers and generate leads.

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle


How To Create Content That Informs & Entertains Your Audience

It's a common question that people ask when they are thinking about developing a content marketing plan or entering into the world of running a blog. How do I create the right type of content and how do I make it as entertaining and informative as possible? The best way to think about what type of content you are going to create is to put yourself in your customers shoes. Developing content that really connects with your audience isn't easy. It will take trial and error before you find that so called "Sweet Spot". By becoming one of your customers from the outset you can potentially avoid redoing your content over and over again. So how do you become your customer and what's the purpose? The idea of putting yourself into your clients shoes is to get an understanding of why they are or could be a customer, what there problems or pain points are and how you can solve those problems better than your competitors.

Gather data and information

There are some simple ways you can start to understand your customers better so you can create content that connects with their problems and at the same time provides entertainment and engagement.

  1. Run a survey asking key questions about problems facing your customers and how they relate to your services. Incorporate this survey as a direct email to clients after they purchase a product or service.
  2. Talk to your existing customers - why have they stayed with you? What problems have you solved for them? What do you do better than your competitors?
  3. Email your customers your content and track what they open and engage with the most. This can help you identify content areas that are most relevant to your customer base

Where do you go from here?

The easiest way to start thinking about the type of content you are going to create is by understanding the services/products you provide and what your expert knowledge or point of difference is. How do you communicate that through your content? How do you develop content that is unique? As a business owner or manager you are in the best position to understand how you can communicate what you do in a unique way. How about an example:

Motorcycle Dealer

Let's say Jeff runs a successful motorcycle dealership. He has over 50 years experience in the motorcycle industry and specialises in selling a particular brand and knows everything there is to know about that particular brand. Instantly Jeff has a content path that he can take. Focusing on a specific niche is easier than going after broad topics that may not connect as well to your potential audience or not be as unique. Jeff can easily create the following content:

  • Detailed product reviews on his blog
  • Maintenance and support tips
  • Podcasts on newly released models and features
  • YouTube videos with road tests & other detailed information

This is a simple example of identifying a particular part of your business that you have passion or knowledge for and turning it into content that will educate and entertain an audience.

Channels & creating the right content

The first step is always creating a plan. Don't just launch into creating content as you will find that it may not resonate with your audience and you may find that the trial and error component of creating content that works takes longer. Do the right research, toss around ideas about what your niche or specialisation is and how you can communicate that in a unique way to your audience. Once you've done that you're halfway there to creating great content that will help your inbound marketing, SEO and lead generation.

The next step you need to focus on is finding the right channels to market and promote your content. A blog is great, however it isn't the only channel you can use and ultimately the type of content you create will dictate what channels you use. For example if you are creating product reviews or how to information you may find that YouTube is another great avenue to reach your audience.

Important to remember

There are some simple ways you can make things easier for yourself:

  • Put the same content on different channels, created differently - What this means is that each channel needs to have unique content on it, however you could use the same blog post to then create a spin-off YouTube video, podcast or webinar.
  • Always create calls to action with your content. If you create content and distribute it on someone else's platform (YouTube) always create a call to action to get people to subscribe on your website and use email marketing to send out alerts for your content. Always create a backup to reach people who are interested in your content
  • Have fun and create content that is a reflection of your personal style, brand and interests. Your content should be a representation of your business and it's unique style.

Why should you create content?

There are multiple reasons you should invest in a content plan and start using some resources to create content. They include:

  • It creates sticky clients. If you're a business that works off referrals or word of mouth, having your content in front of your audience all the time can generate social shares, referrals and opportunities you may not have had a chance to access otherwise
  • It's good for your search engine optimisation if you are trying to rank for longtail keywords and relevant searches related to your industry
  • You can generate sales, leads & more customers by creating content. Focus on educating & entertaining your audience, rather than selling to them what you do. The sales opportunities will come if you create the right type of content

Related Tags: Email Marketing Newcastle | SEO Services Newcastle


7 social media tools your business should be using

Social media is time consuming and it can sometimes be a little overwhelming too. The key to having a successful social media presence is to have a plan. This can be incorporated into your company’s marketing efforts, but however you choose to organise it, make sure you take the time to schedule posts and analyse the results afterwards.

To help you achieve these social media goals, we’ve compiled seven tools we recommend to help you get organised.

Hootsuite

One of the best ways to organise your social media strategy is to set aside an hour each day to work on social media. This will involve not simply analysing your previous posts’ success but also scheduling new content. Hootsuite is a brilliant tool to help you schedule this content. You can organise the time you’d like your posts to go live, so that you can ensure they are being posted at times when you’re sure the most people will see them.

Hootsuite also lets you go back and check your click-throughs and provides you with other analytical information. It’s a free tool, but you can pay for extra features.

Mention

Sometimes it can be a challenge to keep on top of where your brand is mentioned online, as media monitoring is time consuming and it’s easy to miss something. Mention tracks information about your business and lets you know when your company is mentioned on social media or within blog posts or on websites.

These alerts are sent to you immediately, which makes Mention a better choice than its competitors such as Google Alerts, which often only lets you know about the mention of your company name 24 hours or so later.

Feedly

Feedly allows you to track what other people are doing on social media. Why does this matter? For two reasons – you can keep abreast of what your competition is doing and also share other noteworthy content with your followers.

Your social media shouldn’t be all about you. ‘Social’ media is exactly that – social. You should aim to share someone else’s content for every three pieces of news about your business.

One of the best ways to keep tabs on other people’s contents is to use Feedly. Why? Because if you have more than ten websites that you’re trying to track, it can get hectic after a while. Feedly is a feed reader than helps you monitor these websites, publishing them in a feed that’s easy to read and user-friendly.

Buffer and Edgar

Buffer helps you to organise and schedule your social media posts over a number of platforms at times of the day that are most effective for you.

Edgar is another scheduling tool but it will continue to recycle your social media updates, reposting them so that the content doesn’t get missed. This is important because many times – especially with Twitter – your followers have to be online at the right moment otherwise they will miss what you have to say.

Commun.it

Having a successful social media strategy is all about creating an online community around what you do. Commun.it helps you do this by managing your social media relationships with your connections. It’ll tell you who is retweeting, mentioning and favouriting your content to see which connections you have that are the most significant.

You can also use the social media tool to help you thank people for retweeting your content and interact with others who are living locally. There’s even an option to schedule your responses.

Commun.it will help you create a list of those businesses and people on Twitter that are mentioning your company too.

TweetReach

TweetReach can be used to tell you how far your tweets spread on Twitter. You can see how effective your tweets have been and who has clicked on them. It will help you analyse your social media campaigns and see how much of an impression your tweets have made.

AgoraPulse

After all these mentions about Twitter, you might be wondering what you should do to help analyse your other platforms, like Facebook. Well, AgoraPulse will help you manage your Facebook company page by analysing who is liking it.

It will rank your most engaging followers and give you recommendations on what you can do to improve your page. It’ll also allow you to customise quizzes and competitions to help you increase your number of likes. The statistics from your Facebook page are shown in real-time, which can be very helpful.

So there you have it – seven tools to help you become more proficient on social media. Do you have any to add?

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle


7 Ways To Get More Enquiries On Your Website

It's typically the first question people ask when they build a new website or undertake a marketing campaign. How do I get more enquiries from my website? Let's start by saying it's not the easiest task to generate the amount of enquiries you want to. We always start any campaign by asking a client what is a realistic number of leads you would like to generate from your website each month? I say realistic because of course we would all like to get hundreds of leads each month. Understanding how many leads you want as opposed to what is achievable is the first step in developing a campaign that can maximise your return on investment. You want to build a process that is sustainable in the long run & that will deliver bottom line profit for your business. So you know how many leads you want, which will then allow you to build a strategy that can potentially deliver a return on your investment. Now the only thing you need is to start generating leads. Here are 7 tips that you can implement to grow conversions on your website and generate more sales.

Focus on the design of your website + your content

It's obvious isn't it. Your entire strategy for acquiring customers or leads hinges on your website and it's ability to attract, retain and convert customers. The design of your website, it's structure and how the content is presented is hugely important to your ability to get people to take the next step, whether it be calling you, filling out a form or buying a product. If you have an old website then it's time for an update. If you have a fairly new website implement some tweaks based on some simple recommendations:

  • Make it easy for people to contact you. This means don't hide your phone number or email address. Keep it front and centre in the mind of your visitors. If people have to dig around on different pages of your website to find out how to contact you they will likely leave before they get to that point
  • Clear & deliberate calls to action. Every time someone visits your website you should be asking them to do something. This could be filling out a form on your website, subscribing to your newsletter, reviewing your latest blog post or buying your latest special offer. Funnel your customers to the important pages on your website.
  • Utilise landing pages. Do you have a high performing product or service that performs well in your physical location or on other channels outside your website? Create a dedicated landing page on your website for this specific product or service. Build this landing page with conversions in mind.
  • Excellent content. In general terms we are talking about the copy on your home page or on your about page. Don't slap something together that was written 5 years ago. We are in the information age so make your copy concise, relevant and easy to read for your visitors so they don't lose interest quickly. Some tweaks to your copy can make all the difference when someone is sitting on the fence deciding about your business
  • Optimise for all devices. You've probably heard it a thousand times by now. A website design that is mobile friendly will not only help with your rankings on mobile devices it will also annoy less of your visitors. You will rarely convert visitors on a mobile without a responsive website and due to rising trend of mobile usage you are ultimately missing out on potential customers.

Create killer content

Content is critically important to a range of different things including how your website ranks in search engines and how you attract and retain the right customers. Let's start off by understanding that there is content overload out there on the market. How do you cut through and use content as a genuine tool to increase enquiries? A content strategy that is developed and delivered right can create a massive benefit for your business in the long term. This content can be used to attract people who are searching for information related to your service. Through this helpful content you can then sell what you do.

Think more about your audience & what kind of problems or questions they would be asking in your industry. Can you solve these problems with your specialised information? How can you differentiate your content from your competitors and deliver a value add to your audience. The goal with your content is to create an audience and drive them to a call to action whether that be signing up for a newsletter or downloading something off your website. It's at this point you can begin distributing them more relevant content and working on driving them to make an enquiry or purchase a product.

E-books & webinars (be careful)

There are thousands of e-books and webinars out in the market from people trying to generate leads & enquiries for their business for further re-marketing. They are great tools to use to acquire and convert customers by providing useful information, however to really stand out from the crowd you need to deliver a unique value proposition to your readers or viewers. What I mean by this is that it's just no good to do a standard e-book and link it to an opt-in on your website. Think about your e-books like you think about the content on your website. Put yourself in your customers shoes and think about how you can solve their problems. How can you differentiate your information from your competitors by using your knowledge about your industry or niche you operate in.

How about an example:

Let's say you run a hardware business. All your competitors focus on providing information about the different types of products and their uses. Your business leans heavily towards do it yourself buyers rather than professionals. There is an avenue to create downloadable or informative content to your customers and potential customers by focusing your content on do it yourself information. Think about what someone buying a particular product would want to use it for and what are their potential pain points. How can you deliver this in a formatted way which will allow you to acquire someone's information. Every download or registration for a webinar should require someone to provide you with their details. You can then provide further information, content & detailed marketing to convert that customer into a regular buyer. Try to think outside the box when it comes to generating leads through these methods and differentiate yourself from the competitors.

Get your visitors to opt-in

What is one of the best ways to convert a customer into a sale? Give them something for free. Think about how your business can provide something of value to a visitor. It may be a free download or a special offer. Drive visitors to opt-in by obtaining their email in exchange for something their interested in. In sales terms this is effectively a warm lead. If someone gives you their email address they are likely interested in what you offer and potentially your products or services. This is where email marketing, automated responders and content will help you turn a subscriber into a customer. Don't think about every enquiry as a sale. Give your customers a value add & build your relationship with them through your email marketing with a simple opt-in on your website. A non intrusive pop up or something similar is the perfect tool.

Instigate chats with your visitors

Now not everyone loves this method as some people can get annoyed when they are just browsing a website for information and someone rudely interrupts them with a request to chat. You have to be in the right industry and your live chat has to add value to a potential visitor. It can also be a way to differentiate what you do from a competitor. You can easily monitor what your visitors are doing, what page they are on and where they have landed there from. Take the time to create pages where you want to instigate chats. Don't just wait for a customer to hit the home page. Specify rules about what pages you want them on and then subtly introduce yourself. Sometimes you will be successful and other times you won't, however it is another way that a potential customer can talk to a person behind the business.

Pay to play

Ultimately it's hard to get customers without traffic to your website so you need to be investing in growing your business through organic and paid channels in search, social media & content. Every business is different and every strategy to acquire traffic should be optimised for your circumstances. Not every business is going to need SEO or social media or Adwords. The first step is understanding what channels you're likely to acquire customers from and how can you leverage marketing to give your business the best opportunity to send these customers to your sales pitch (your website). If you don't invest time or money you likely won't get far on any channel online. The number one thing you should be investing time in is content. If you run a successful business it's likely because your good at what you do and you're knowledgeable about what you do. The key is translating that knowledge into your content to educate and inform a potential audience. The first place people are going to be searching for this information is online. Not just Google but social media as well. The goal is to create content that outperforms your competitors by leveraging what makes your business unique and special. Even with great content you need to advertise it, whether it be a paid promotion through social media or spending time on outreach. It's important and you should be investing now if you haven't already.

Put yourself in your customers shoes

To many times we see a website that was designed that looks great but isn't converting visitors. The customer has invested time & money into SEO, Adwords or social media with little to no result. There can be multiple reasons why and one of the biggest ones is that they didn't think like a customer when they looked at their website. Most people think like the business owner and what they want to see. The ultimate goal should be delivering something that is not only easy for customers to use but that also converts. Questions you could ask include:

  • What conversion am I after - form, phone call, sale, click through to somewhere else?
  • What information is most important to a customer?
  • How would this information be presented best?
  • What tools will be most useful for a visitor?
  • Can they contact me easily?
  • Do they understand what I do without scrolling down the page?

These are just some simple questions you can ask yourself during your website build. Focus on delivering something your customer wants, not just what you want to see.

Most importantly when trying to get more enquiries on your website make sure you're tracking conversion goals in Analytics. Identify where your customers are coming from, how long they are spending on your website and importantly what an enquiry means in terms of a dollar value to your business. This is where a lifetime value of a customer calculation comes in handy to really assess what you spend vs your return. This can help you identify areas where you should invest more money. We hope these tips can help you acquire more customers on your website. Feel free to share any tips that have worked for you.

Related Tags: Web Developer Newcastle | Digital Marketing Newcastle


15 Tips For Reaching More Customers Through Social Media

Are you reaching all the customers you could be? Through social media we can tap a whole new audience base that we may have never had a chance to interact with otherwise. Connecting through social media is a friendly way to invite customers to your business – if done right.

But how do you find these customers in the first place? We’ve come up with 15 tips to help you reach new clientele through social media.

Tip one: Use the social media platform that’s right for your customers.

If you were to hand out flyers, would you select a specific location you know your customers frequent? Yes, you probably would, as this would be a clever marketing strategy. Social media targeting is the same. Figure out what social media platform your customers would use. Do you think they are more prevalent on Facebook or Twitter? Google+ or Instagram? Once you know where your customers will be, you’ll have a much better chance at being able to contact them.

Tip two: Publish content that connects with your customers

Don’t post on social media willy-nilly. Know your audience and curate content to suit their needs. Are they inspired by beautiful photographs? Do they need tips and advice with their business? Are they interested in how to guides? To start, test a few different content ideas with your social media audience. Once you find something that your customers love, keep going at it and you’ll soon be attracting new customers.

Tip three: Create a social media strategy

Just like when you create a regular marketing campaign, compile a social media strategy with goals and objectives so that you can effectively target new customers.

Tip four: Don’t forget the details

On all the profiles of your chosen social media platforms, make sure you include information about your business and link it back to your website so that customers can contact you directly with any queries.

Tip five: Incorporate your branding

Make sure your branding is present in both your social media strategy and in your about us sections of your social media sites so that you maintain a consistent identity. For example, use the same profile imaging.

Tip six: Consider your tone

When targeting your customers, make sure your company’s voice is consistent and suited to the social media platform. LinkedIn is more formal than Twitter, for example. Tailor your voice to suit.

Tip seven: Monitor movements

Make sure you track what is happening within your social media community. If a potential customer mentions your business or product, make sure you follow up with them to see if you can offer help or advice. By being quick to reply, you might just win yourself a new customer.

Tip eight: Make sure you listen

This tip ties in heavily with tip seven. You want to make sure you take on board all feedback so your business can improve and to ensure you are getting your messages across.

Tip nine: Don’t forget to share

Customers love getting knowledge and advice that is helpful to them, so don't be afraid to impart your knowledge over social media. Try not to keep your company’s success stories a secret. By sharing what you did to achieve something, others can learn from you and will be grateful for your advice. This will help to establish you as an authority figure, winning you new business.

Tip ten: Keyword optimisation is key

By using keywords that are relevant to your business, you will be able to reach customers who are looking at services and products like yours. Research both keywords and hashtags and use them to attract more clientele.

Tip eleven: Give something away for free

By hosting competitions and offering something wonderful to give away for free, your fans and followers on social media will thank you. This can help you to easily attract a larger following and help you to get the word out there about your business.

Tip twelve: Don’t sit idle

Once you’ve created your social media platforms, make sure you are active on them. You don’t want potential clients to think your business has died. If you don’t have time to manage the social media accounts yourself, find someone to do it for you.

Tip thirteen: Use emotion

Treat your audience like the human beings they are by tapping in to their emotions. Cut the formal speak and talk to them in a conversational tone on social media.

Tip fourteen: Be inspirational

Inspire your social media followers to act on your posts. Inspire them to act immediately. If you stay at the forefront of your customers' minds they will be more likely to buy from you. Give away an e-book or report to encourage them to sign up to your newsletter so you can stay in touch.

Tip fifteen: Measure your success

It’s great to go back and check your progress to make sure you are making the right steps to grow your social media following. You can do this through Google Analytics to analyse the traffic coming from your social media channels to your website. Social media platforms such as Twitter and Facebook also have their own analytics which are easy to use and informative. If something is not working, change what you’re doing.

And there you have it – 15 tips to help you to attract more customers through social media. Good luck!

Related Tags: Social Media Marketing Newcastle | Web Developer Newcastle


How To Get More Likes On Facebook

Getting more likes on your business’s Facebook page is a key metric for the success of your strategy on social media. More likes means increased engagement, helping to build wider brand awareness and strengthening the relationship you have with your audience or customers.

But it’s common for the numbers to plateau, and it can be frustrating when you have a great product or service that’s not getting as many thumbs up as it should.

So to help you jump this hurdle and get more Facebook likes, we’ve put together some quick tips on how you can tweak your page to bring more clicks.

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How to Get More Likes on Facebook Infographic
Source: How to Get More Likes on Facebook – Infographic

Change your attitude

The most important thing to realise with Facebook likes is that they are an indication of popularity, not confirmation of a sale or support. You can have 10,000 Facebook likes and still see no real bump in your sales or online engagement metrics.

If you’re frustrated by the lack of likes, remember that it’s about quality, not quantity.

Each of your Facebook likes should be an engaged customer or audience member that supports what you do and tells others about it. One of this kind of Facebook likes is better than a hundred others who clicked because they like your logo!

Getting more Facebook likes of the right kind should be your priority. You need to build an audience that supports your business goals and is engaged with its direction and vision, and from here on in, our focus will be on tactics and methods to bring these likes to your page.

Put your best foot forward

Many businesses have a Facebook profile page that is uninspiring; with basic information, a few pictures here and there, they're essentially classified adverts on Facebook.

Your Facebook page should be as detailed and engaging as your regular website. A high quality profile and cover picture, snappy copy for the description and some sharp photos will set your page up to attract the right audience’s likes.

And don’t stop there. Add as much information to the page as you can – website URL, street address, phone number, and hours of operation. This information is great for the Google search mill and will make it much more prominent online.

Need some inspiration? Here are some of the best Facebook pages around. Take what you can from them to mould your Facebook profile

Have something interesting to say

Facebook is a social network that encourages people to share and discover things from their lives. It’s vital that your business presents itself within this frame, providing entertaining and interesting content that informs people.

Videos, articles, blogs, pictures, tasteful jokes: the list of stuff you can put on your company’s Facebook page is as large as your imagination.

Also, it pays to post content that’s not always directly related to your company. If all you put up are adverts and articles directly linked to your brand, your audience will get bored. But if you provide a variety of content, they will be engaged, and more receptive to the marketing messages you seed carefully.

For example, an auto mechanic could post ten articles about new cars, tyre reviews and motorsport news, with a few pieces of advertising content here and there. This mix shows that the auto mechanic is engaged with their field of expertise, giving its marketing messages more authority.

The bottom line is that Facebook uses algorithms to track user engagement, rewarding content that’s popular. The more interesting things you put up, the more exposure you’ll get, and the higher the chance of attracting more likes becomes.

Always post and always promote

A Facebook page should be active – use it or lose it. If you want your audience to be engaged, then it’s vital to engage with them regularly. Facebook’s algorithms reward pages that post new content, so make sure yours is always fresh.

There’s no firm rule on how often you should post, but most advice settles on posting at least three times a week. If your page is active, you will be more likely to attract new likes and retain the existing thumbs ups that you’ve earned.

A great way to enhance your regular posting is by using Facebook’s Page Insights service to analyse when your audience is online, and tailor your marketing strategy to post new content at peak times.

In addition to having an active Facebook page, it’s vital that you promote it at every opportunity. Make sure that it’s referred to on your company stationery such as your email signature, marketing materials, business cards - anything and everything that is client facing.

The more you promote, the more chances you’ll have to win more Facebook likes.

Pay to play

Finally, you can pay to bring in more Facebook likes. Now, this isn’t about buying fake likes. It’s about using Facebook's advertising and promotional products to maximise your exposure to audiences and target specific messages.

By putting better content online more regularly, researching your audience and promoting your page at every opportunity, you can place yourself in a position where paid Facebook advertising will bring good results.

Facebook allows you to target specific audiences with advertising that always includes the option to like your page. You can pay to boost the prominence of the posts you add to your page, or simply promote the page itself. Through paid advertising, you can cut through quickly and establish a great return on investment.

We hope these quick tips on getting more Facebook likes will put you on the path to creating an engaged online community. Remember, it’s about quality, not quantity – and if you get the content right, the numbers could rise higher than you’d ever expected.

Related Tags: Social Media Marketing Newcastle | Digital Marketing Newcastle