Website design can be a tricky thing to get right no matter if it’s the first time your company is engaging a designer as opposed to the 10th time. The same principle still apply and typically the same problems will arise if you don’t handle things correctly from the start. Knowledge is one of the most important things that you as the client can have. It gives you the opportunity to discuss, negotiate and more important get exactly what you want. We’ve come up with a list of 7 website design trends that will help you build your next website and choose the right website designer. Let’s get started.

Responsive Design

You’ve probably heard this term thrown around a million times and it’s a trend in website design that has been around for years. It’s still as important as ever and maybe more so now. Responsive design basically means that your website responds and adapts to the screen size to optimise viewing for the visitor. There are some critical reasons why this should be top of your list with any website redesign:

  • Useability should be your highest priority. The majority of people visiting your website are most likely going to be doing this on a mobile device. If you’re website isn’t optimised for viewing on smaller devices you’ll lose customers.
  • Your search engine rankings on mobile devices will suffer
  • You can avoid having a nasty mobile only site

Bootstrap

You’ll hear a lot of designers talk about Bootstrap this and Bootstrap that. What the hell is it all about. In simple terms Bootstrap is just a framework composed of HTML (the structure of your website), CSS (how your website looks) and Javascript (website interactions) that is used as a base to create responsive mobile first websites. The benefits of using a framework such as Bootstrap are that it is modern looking and it can speed up the build of your website.

Content Management System

Unless you’ve been living under rock you would of likely heard of a content management system or CMS. Web designers will sell you the benefits of using a content management system as it allows you as the website owner to rely less on a company for service and gives you more control. Be wary of getting locked into something that isn’t an open source platform as you’ll struggle to take the website with you elsewhere. Some common CMS’s include WordPress, Drupal and Joomla. Be sure to do the appropriate research and do some demos on the backend of each platform so you can get an understanding of what you’re comfortable in using.

Scrolling Design

With the rise in popularity of mobile devices the scrolling design is gaining traction with a lot of new website designs. Above the fold content is still critically important in driving conversions, however the long scroll allows you to tell a story and drive people to action while entertaining and informing them. Many businesses now prefer the flexibility of a single page website as it allows you to replicate what you would showcase on a multi-page site on one landing page. There are a couple of drawbacks from an SEO perspective, however if you’re creating high quality content through your blog you can offset any of these potential issues.

The Banner Image

It’s become somewhat of a constant on most website designs today. The modern website typically incorporates a banner image or a slider. The benefit of this is that it allows you to showcase your brand or business with more than just words. The idea of a banner image is to make your website visitors feel something. Whether it be a compelling photo to drive them to an action or an emotive feeling to have them perceive your business in a certain way. The benefit of a hero image is that you can utilise call to action techniques to drive visitors to certain pages on your website or to complete forms.

Flat Design

Flat design is slowly taking over the internet with more and more websites now incorporating a flat design. Long gone are days of bevelled edges and things that stick off the page. Flat, minimal design is not only aesthetically pleasing it also helps reduce load times and focuses on utilising less elements to achieve a simplistic look. It also makes your site easier to view on smaller devices which is always a positive with more and more traffic now coming from mobile

Alternatives to stock images

You’ll find over time that if you look at businesses within your industry and their website they will all start to look the same. One of the reasons for this can be the imagery used throughout the website. Many businesses are now finding value in taking their own images, incorporating videos or even animated gifs. This can give you a potential edge over a competitor and can set you apart in terms of look and style. Stock images while useful can also start to look generic after a while. Like anything it comes down to cost v benefit as going down the path of taking or creating your own images can take time and cost money.

Hopefully an insight into some of the latest web design trends helps when you’re building your next business website. Comment below to ask a question or find out more information.

Related Tags: Website Design Newcastle | Whitecrow Digital